Max Thum, a registered pharmacist, is the Lead Business Strategist at HealthMetrics. He is in charge of leading the business team and responsible for business strategy and customer relations. Prior to HealthMetrics, he drove the business expansion of electronic prescriptions at a community pharmacy during his time as a pharmacist in the UK. During the same time, he was an active fundraiser for the Southampton General Hospital charity fund with the aim of providing new medical equipment for cancer care wards. Upon his return to Malaysia, he was leading the Respiratory Field Medical Affairs as a Medical Scientific Liaison in Novartis. As an MSL, he was supporting key medical experts in the respiratory field to address unmet needs within the therapeutic area. Furthermore, he was the key interface between external key experts with internal stakeholders. During this time, he was also involved in product launches and product marketing within the therapeutic area.