A.J Minai is a TEDx Speaker, Digital Storyteller, Mentor, & CDO (Chief Digital Officer) at Xtrategize. Coming from almost twelve years of experience across a variety of industries -- he has been actively involved in coaching professionals & brands with the “Millennial mindset intersecting with a Digitally disrupted world”. His key areas of focus include Digital DNA & Leadership, Gen-Y & Z Sales & Employability, Experiential Learning, Inter-generational Productivity, & Humanised systems. A.J is obsessed with bridging the generational & digital gaps that exist in today's market through story-telling so that professionals know how to drive themselves with deliberate digital DNA and Emotional Intelligence. Over the years, A.J has interacted & consulted with a host of organisations, such as Google, Allianz, Legrand, IBM, SimeDarby, MediaPrima, UEM, CIMB, Maybank, MAHB, AirAsia, Singtel, Astro, Schneider, TM, Ekuinas, and many more. Today he continues to pursue his passion as a serial entrepreneur who actively coaches students, working professionals, & brands in ATDS — "All Things Digital & Sales" to address the expanding need for organisations to truly understand how they can drive tangible returns from people & technology in a digital age.