Sonam Pelden is the Head of Regional Marketing at ServisHero. Sonam is responsible for ServisHero’s regional growth efforts and customer marketing experience and was also part of the founding team that helped ServisHero to grow across Malaysia, Singapore and Thailand. Last year, Sonam published Southeast Asia’s first Small Business Sentiment and Business Friendliness study and helped to devise an economic index that measures the optimism of small business owners. She was recently recognised for her contributions in the consumer technology space and was named one the most promising young tech entrepreneurs by Forbes Asia’s 30 Under 30. Sonam has an MBA from the University of Oxford and a B.Sc in Neuroscience and Economics from Brown University. She was also previously a Finance and Economics Editor at The Economist.