Nicholas is the Group General Manager of Media Prima Digital. He oversees the digital operations of the group and also heads Media Prima Labs, a unit under Media Prima Berhad, to further extend the Group's unique intellectual properties into the expanse of mobile tech innovation and games. Since the MP Labs started operation in Nov 2015, they have released 11 lifestyle and entertainment apps as well as 5 mobile games with nearly 2.4 millions download in total to-date. With a total of 15 years experience in the media and digital space, he was previously the product manager and also core member in the Media Prima’s OTT project - Tonton, Malaysia’s leading video service, with 7 million subscribers to date. Recent accomplishment include leading the Media Prima Labs team to win 4 Golds and 2 Bronzes at the Mob-Ex Awards 2017, held in Singapore. Highlights include Best App for Games & Entertainment, Best App for Creativity, Best App for Media Owner and Best App for Tablets.