4:30pm - 5:20pm Talk: Unleash The Potential of Organic Growth Through App Stores
Thursday Oct 5 - Indonesia Room
The App Store is established as a storefront for apps. However, its potential as an acquisition channel is not fully explored yet. The App Store Optimization (ASO) strategy is not dependent on intuition or gut feel but on systematic, data-driven experiments to drive organic growth. This approach can also be applied to everything from understanding brand positioning to optimizing performance marketing initiatives. This talk will provide an introduction to ASO, how to conduct experiments and examples on how the app store can be used for brand positioning to optimize performance marketing initiatives.